Jessica Rowe continues her partnership with Bing Lee for Mother’s Day 2021


Key Points:

  • Jessica Rowe has partnered with Bing Lee as its newest brand ambassador for Mother’s Day 2021.

  • Bing Lee has commissioned a new survey that reveals how Aussies Mums really want to spend their Mother’s Day.

  • 60% of Aussie mums would prefer to spend quality meal time with their families on Mother’s Day.

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Jessica Rowe continues her partnership with family owned business Bing Lee for Mother’s Day 2021.

A new report commissioned by Bing Lee reveals how Aussie Mums really want to spend Mother’s Day. 60% of Aussie Mums just want quality meal time with their families on Mother’s Day, 47% of Aussie Mums would love to be treated to a nice lunch or dinner prepared for them by their family on Mother’s Day, and 44% of Aussie Mums would enjoy getting dressed up and going out for a meal compared to physical gifts for Mother’s Day.

Weighing in on the results, Jess said: “Aussie Mum’s make the world go round! It’s rare we take time for ourselves, so it doesn’t surprise me that over almost three quarters of Mums just want to put their feet up and spend some quality time with their families this Mother’s Day.”

As part of the campaign, Bing Lee have curated a list of Mother’s Day gift ideas, including entertainment, personal care and fitness and health products.


Press Contact

David Wilson

david@watercoolertalent.com

+61 3 9272 0222

Jonathan Lister

jonathan@dialoguepr.com.au

+61 401 907 521


Andrew Gaul

Operations Manager and Partner

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